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Home fitness startup Mirror bought by Lululemon for $500M

June 30, 2020

Lululemon has come a long way since its days as a yoga apparel retailer in the late ‘90s. The Vancouver-based fitness apparel company just bought Mirror for $500M after backing it in its series B1 fundraising round. To the astute observer, it should come as no surprise that Mirror saw success during the pandemic, as users adapted their daily activities to the privacy of their own homes. The home fitness company gave gym lovers exactly what they were looking for and more, offering virtual on-demand fitness classes, weekly live sessions and one-on-one personal training. Lululemon’s move suggests it sees no reason for the home-based workout movement to slow down anytime soon, and will likely make up-and-coming fitness companies take note. Mirror will continue to operate as a standalone company within Lululemon.

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