It looks like end-of-years are good times for eQuoo, a mental health app that combines gamification with cognitive-behavioral therapy to help psychologically distressed individuals live a better life. Last December, eQuoo was chosen by the NHS as its go-to, science-backed mental health app. And just recently this year, Unilever, a global consumer goods company, announced it will feature eQuoo as part of its #ComeBackStronger resilience program. Unilever's campaign and its decision to team up with eQuoo attests to the growing need and role of mental health initiatives in larger companies that seek to establish a bond with their Generation Z consumer base - a trend that will continue to spread in virtually all industries.
